– Not enough transparency around the Element of advertisers – Problems of non-payment of advertising prices
Ubex is a world decentralized advertising Trade that aims to make it much easier for publishers and advertisers to securely interact with each other although working with blockchain being an middleman.
The composition on the electronic marketing current market contains a series of contributors represented, to the one hand, by advertisers and on the opposite, by publishers with numerous intermediaries among them, performing a variety of functions.
Ubex can make it less complicated for publishers to tokenize advertisement slots. Publishers can publish figures from their Internet websites on the net, which makes it less difficult for advertisers to settle on significant-doing Internet sites for his or her up coming advert campaign.
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The Ubex platform will give ample options not only to publishers and advertisers, but also to businesses that require regression Evaluation of Ubex person knowledge.
At the center of Ubex’s promoting acquiring algorithms, lie neural networks that procedure specifics of Every single customer on the member networks’ Web sites. The neural networks Assess the passions of buyers, estimate the likelihood of focused actions for all advertiser delivers, and choose the best suited advertisement.
Because of The position of promoting on their own Web-sites with the Ubex Trade, publishers reduce the outflow of end users who are aggravated by advertising that does not match their interests. Consequently, the retention of consumer traffic will allow publishers to boost their profitability.
October 2018 - Advancement of a prototype with the neural Main of the program, and Preliminary planning of neural networks.
Issue in figuring out all obtainable advertising channels, bringing about higher overhead bills and the need to retain the services of additional staff
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Ubex started its lifestyle in This fall 2016 when the company released an advertising platform solely centered on marketing payday financial loans.